Shaw introduces Life Happens Waterproof Carpet Backing!
Shaw Floors’ new LifeGuard is a carpet protection system that covers the entire product, from face fiber to backing.
Carpets featuring LifeGuard are treated with Shaw’s patented R2X Stain and Soil Resistance Protection, while a patented 100% thermoplastic commercial-grade backing provides a moisture barrier that is highly resistant to liquids soaking into the carpet padding and subfloor.
Shaw’s new WATERPROOF carpet backing!
“Some carpets promise protection against liquid spills and other accidents, including those caused by pets but they don’t address the reality of what really happens when spills occur. Liquids still soak through the carpet backing and spread, leaving stains and potential odors,” said Trey Thames, vice president of residential marketing and product management. “LifeGuard’s patented backing system, on the other hand, keeps these liquids from seeping into the backing making it easier to clean and offering protection against odor-causing spills including pet accidents.”
Shaw’s new collection of carpets featuring LifeGuard comprise the first residential styles to offer a moisture-resistant barrier, according to Thames. Treated with Shaw’s R2X Stain and Soil Resistance System, the collection’s styles are protected against liquid stains and the LifeGuard backing provides an additional level of protection. LifeGuard also reduces wicking of stains and offers consumers more time to discover and clean up spills.
Liquid spills—and pet accidents—can initially go unnoticed and soak into the carpet backing, padding and even the subfloor. Certain liquids, such as pet urine and its distinctive odor, are extremely difficult to remove if not promptly cleaned. LifeGuard styles dissipate these odors, eliminating them in 30 minutes or less, Thames added.
“The R2X protection is also extremely effective in resisting soiling, much more so than topically treated carpets, and the stain and soil resistance won’t wear off even after repeated cleanings,” explained Chris Yarbrough, Shaw’s director of carpet technology and performance.
According to Yarbrough, carpets with LifeGuard are much easier to clean and maintain. R2X protection keeps most liquid spills on the surface for easy removal, and the LifeGuard backing prevents any excess moisture from reaching the padding and subfloor. Even spills that were initially overlooked can be later cleaned thanks to the total fiber and backing protection.
Another LifeGuard advantage, according to the company, is ease of installation. The lightweight, flexible backing system allows installers to easily bend and manipulate the carpet to facilitate installation and it slides easily over the pad. LifeGuard’s backing is also easy to stretch and trim, and cold temperatures don’t affect the installation process.
“LifeGuard carpets are among the most durable luxury styles available. That’s why Shaw is offering unprecedented lifetime delamination, edge ravel, tuft bind warranty,” added Yarbrough.
Fresh Ideas are Here
In my business, I need trades that are able to work as a team in serving the needs of the customer as well as working within our schedules. Milford Flooring has proven they are more than up to those challenges. From meeting with the customer to discuss options that fit their budgets to having a quality installation crew, I have been very happy with Milford Flooring. – Kevin Drew, L.A. Drew
Milford Flooring knows how to work with Contractors
Kevin was great to work with. I had lots of questions, and he always responded quickly and with accurate answers. He made sure that I was happy with the products I had selected, and I couldn’t be more pleased with how my home looks! – Pooneh Fooladi – Second home owner
Second Home Owner - Milford Flooring get's it
Kevin, Karen, Mike, Gary, and Dan,
Our new floor is gorgeous! We particularly like the fireplace detail – thank you, Kevin, for good advice in this area and Gary and Dan for fine work.
We have appreciated Milford Flooring guidance and attention to detail throughout our process from decision making to installation. We felt our concerns have been addressed with expertise, honesty, courtesy, patience and promptness.
A few highlights:
adherence to scheduled timelines (estimate, wood del…
Cindy & Larry Spencer, Fryeburg, ME
When we went to our rental unit, we discovered that the previous renters had destroyed our carpet, and we needed to get it replaced and installed before our next renters moved in. I was able to go to Milford Flooring, select carpet, and get it installed all within several days. We were very happy with the work and appreciate the speed at which it was completed. ~ Gina, Rental Owner